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The growth of social media platforms has played a great part in empowering retailers. Today the latter are driving new unconventional strategies in order to stand apart from competition and drive consumer traffic. Nevertheless, minimal research has been conducted on retailers’ utilization of guerrilla-like marketing tactics, which encompass a proposed triangulation of

Title : The Dawn of “Guerrilla Trade Marketing”: The alteration of consumers’ attitudes towards retailers and their usage of various social media platforms.
Author : Zahy Ramadan
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 11, 2021

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